Groval Eulers

Groval Eulers

Objective

Lead Generation

Category

B2B

Medium

Paid Advertising

Case study subject

Paid Advertising

Domain- 

Business Coaching

We partnered with Groval Euler’s to conduct a deep dive of the market landscape, and implemented cohort-based messaging for the business, apart from optimising the campaign structure and platform strategy. 

On the whole, we unlocked the flow of SRL leads and helped to grow leads-pipeline with paid marketing, and paid media strategies.

Research Observations

As new age businesses rapidly came up in different Indian cities, they struggle to makeup the skill gap. This is happening in mostly emerging cities where new age businesses are more likely to come up. Bangalore was targeted as the hot bed, Hyderabad was the surprise city.

Impact

With our targeted search campaigns, we generated  more than 30 sales-ready leads from the first month. And lead numbers grew 40% to 60% MOM with 30% lower cost per lead.

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