Objective
Traffic & Keywords Ranking
Category
D2C
Medium
Organic Marketing
Domain-
Bronze Plaques Manufacturer
About The Client
Franklin Bronze is Bronze Plaques manufacturer in Franklin, PA (U.S.). The Organisation makes a variety of high-quality sand castings in brass, bronze, aluminum, stainless steel, and nickel-based alloys.They’ve been in business for over 18 years, and though they are a popular location with locals, they struggled to attract the kind of organic search traffic online that they wanted.
The Challenges
Franklin Bronze Plaque’s (FBP) primary challenges included lack of online and offline orders, and lower than desired brand visibility online. These challenges were directly impacting their business..
The Solution
Idea Extent analysed FBP website to resolve the technical and strategic issues preventing them from getting the visibility and sales they wanted.
We identified 3 key stages of optimization tactics that could help FBP resolve their challenges and reach their objectives.
Stage 1. Main SEO Optimization
- Conduct competitor research
- Explore link-building opportunities
- Improve the website structure
- Run keyword research for site’s homepage and overall digital presence
- Conduct a technical SEO audit
- Optimize the FBP’s meta title and meta description
Stage 2. Content Creation and Optimization
- Collect most information about FAQ
- Build a content strategy
- Create an effective content brief
- Create SEO-friendly content
Stage 3. LOCAL SEO Optimisation
- Update the FBP’s Google My Business profile
- Start updating Local directories
- Uniform Description, time, phone and address were updated on every business directories.
- Regular products’ image update on GMB
Results
Five to seven months is normally a realistic timeframe to evaluate results and see the impact of SEO optimizations. However we found the traffic growth after 3 months—when all technical and content improvements were implemented on their website main page. By that time organic traffic to the FBP website had already increased by 231%. monthly visits to 1467.
Along with high traffic growth the website was generating enquiries for new order from all over the country.
More than 200 keyword phrases were working for the website and 50+ keywords were ranking on 1st page position in Google USA
Overall, the results thus far have been both positive and significant.
