Facebook is ideal for directly reaching viewers and customers. To find the minimum viable audience of a business and make the first sales pitch. To aware about emerging businesses.
Facebook is opposite of search. Here a viewer is surprised with the business proposition. The viewer is not ready and the challenge to influence the viewer is harder. With Facebook, innovative, new business ideas impress the viewers more, gain more eyeballs.
Businesses or persons with unique value proposition. Who offers something new, that doesn’t have any precedence.
Businesses who want to reach the end user directly, digitally. Often lack of resources is the compulsion, often the low budget coverage of Facebook campaign helps businesses add an additional channel of customer onboarding.
Home grown businesses, professionals starting their independent services, housewives growing small thepla or papad making or pickle making business reaching to a bigger audience are ideal for Facebook marketing. Even some of the startups in technology or other segments have found remarkable success with Facebook marketing.
Our use of insights wrung out of data. Our ability to see human stories in data. Our expertise to design fitting audiences for campaigns, through business analytics. Our matching ability of our compassion for our customers with empathy for the audience. Our magic, happening every time.