Like a trusted friend, an influencer works wonders for an information seeking audience. And each of them has speciality. Matching a brand with the correct influencer for each brand, every time, is critical. We deep dive into business philosophies, brand image and ethics to find the perfect influencer for the brand. This is what we do.
An influencer grows a brand. And grows with it. A symbiotic relation, when executed correctly, sees growth, for both. This symbiosis weaves the influencer into the brand. A wrong step, a slip in social behaviour for the influencer can seriously impact the brand. We find brand safety, brand trust and brand authenticity in the influencer’s voice. To make the symbiosis perfect, mutually enriching in growth.
A new fashion trend, the correct use of a new USB design, innovative use of accessories are weapons of an influencer. These uses make the product acceptable, spread it beyond its regular target audience and make it a sensation. We find the influencer who can make this sensation happen, change user minds, often force the thoughts through.
Knocks the initial hesitancy barrier out of context. The viewers open up more to listen about your brand from someone they trust and comfortable with.
A positive viewer bias to your content that ensures easier engagement to lead to onboarding,
Building a carefully crafted brand image in social channels, with an army of followers who are dedicated, loyal, ready to be led.